There was a general rigor towards reevaluating prior decisions that were being made. Betas was a show. I think the real point is, aggregation has value. “In India, people do not pay for video. They will. One of Matthew Stafford’s passes made the top 10 longest throws by air distance yards of the 2020 season, according to Next Gen Stats. And I think one of the interesting questions is actually not just, are they going to add live sports, it’s how does Prime Video change if live sports exists? – a film which starred Barbara Streisand at her peak and won three Academy Awards – forced it into insolvency. Got blown up 500 times bigger, and so forth. They’re a famous studio behind films such as Despicable Me, Minions, Secret Life of Pets comes out shortly. This brings us to the final, if anti-climactic question: what became of the long-foretold battle between Hollywood and tech? And to some extent, for audiences to digest how those experiences work. We can all get for free thanks to your writing, so thank you for joining us. “Maybe I’m going to pay for some version of ESPN, or something in sports.”, The point is, what I’m going to pay is finite, especially now that I have the actual choice. You have a ... You do these tweetstorms and then you also do actual written copy. No, no. Right. Yeah, that’s true. But no one remembers ... what was the DC one called? Everyone hates their pay-TV bill, but $80 per month is an incredible deal for the average family (who will watch 450+ hours monthly). Their price point is low, but even if it were twice that, it’s not going to convince someone who’s watching, on average, 60 hours per month of Netflix, “You don’t need it anymore, because now you’re spending $8 on Disney.” They’re complementary. ... Podcast with "Morning Brew": Matthew Ball Dissects The Streaming Wars. So, I was told very clearly, “You have to stop this. When you spoke a minute ago about the fact that audiences are going to pay $7 for Netflix, or rather ... $7 for Disney and then $12 for Netflix, you have to look at it at a broader context. I don’t have connections. That’s House of Cards. Even the best network on earth hits a low ceiling. And then we hit the valley, and everyone said, “Actually, consumers don’t actually want this.” You’re pretty confident consumers do want this. So, I’ll give you a good example of that, which was, when I was there, one of the first decisions was what to do with an HBO renewal. Sometimes these TAMs are based around high-margin consumer devices, other times it’s trillions of dollars in retail spend, hundreds of billions in wireless service revenue, or terabytes of consumer data. I’ve never watched it anyway. Yeah, I certainly agree with that, and as I mentioned earlier, one of the big challenges is, we ask this existential question which is, “How many services is it going to be?” John Stankey has said that he believes this — this is the CEO of WarnerMedia. In India, people do not pay for video. It’s true that many media businesses achieve decades of high margins and reliable revenues. When you start to look at what types of shows really break out, really differentiate, and most importantly, are going to change people’s perception about paying for video in the first place. But if it’s great, then all of a sudden you’re flying a little too high. The reason why you have five-and-a-half hours a day of video — which seems impossible — is the fact that much of that is multitasking. We want to be the dominant destination for video. The skill set required to develop games there were very different than at home, where you could have a 20-hour story. Those customers who are late adopters, they’re typically harder to get. Amazon and Google are moving into video gaming primarily to benefit their cloud computing businesses. In Japan, people do not pay for video. What he also knows, however, is sometimes that decision is earlier. Correct. It's also worth noting that this change isn’t unique to video, either. Their catalog is believed to have shrunk by anywhere from 40 percent to 60 percent. I think the more interesting question is, how, as with anything at Amazon, the complexity shifts. The fact that HBO’s average quality of programming is very different, it’s higher, it’s more elevated, it’s more aspirational. Downton. Well, as you just heard, I’m not the best judge of how to monetize my own work, and certainly, as the CEO of Disney and owner of ESPN, Bob knows quite well, so maybe you should go with him. Yeah, I think that’s right. Unlike Amazon, Apple isn’t an e-retailer, nor is it an enterprise cloud services provider. The global theatrical box office is only $41B, a surprisingly low sum given its share of the watercooler. I’ve got a lot of minion products at our house. Multiple brands, right? You can’t do that in video for a number of different reasons, which means that at the end of the day, as long as you believe consumers will want some video that you can’t produce or you can’t acquire, you have to find opportunities to bring that all together. And they’re not all watching Downtown Abbey, though. “To some extent, it doesn’t matter how much an audience member knows what’s what or where it’s coming from in the same way an Amazon customer doesn’t care if it’s fulfilled by Amazon, shipped by Amazon, or an Amazon Basics,” Ball said. Video isn’t going anywhere, attention isn’t going anywhere, nor are their systemic hardware advantages. It absolutely is. But who owns that screen? Let’s start with that, because I do want to ask you about Disney and Apple and Amazon and all those things and how you got to what you’re doing, but what are you doing today? Prime is bigger. Some people say everyone’s wrong, and then they go, “I’m going to profit from it, but I don’t need to write about it.”. There’s a company with more cash with a longer time horizon.”, I mean, Netflix would say, “We take Amazon very seriously.”. I mean, if we were to take apart why 3-D worked, why VR didn’t work, and when and if those might come around, there are distinct reasons for that. Despite the intensity, frequency and size of our media appetites, consumers worldwide don’t really spend much money on content. And so, now we were going to customers and saying, “We will give you a better experience, with more content, with a direct access to the HBO content you like.” And, by the way, internally, we’re now no longer paying for that, right? Why the best referees for Twitter and Facebook may be the people who work there. A lot of stuff that most regular people don’t care about. Five years ago, iTunes was so laughably dominant in that space. You know that there’s so much content, you’re never ever going to finish it anyway. He has since left. Some are being retained internally, some are still going to be sold on the open marketplace. @ballmatthew. The partners did not like that. Right. access to 40MM tracks with no ads and unlimited play time) is an incredible value given the average listener spends nearly 90 hours a month on the service. It was really strange because, of course, I’m still young, I put on a suit, I had a tie, which is not the way to do it with Jason when he doesn’t know you. You made it. 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