@katie_strick. — Jo Malone London (@JoMaloneLondon) September 14, 2020 “John is a tremendous artist with great personal vision and direction. We are taking this misstep very seriously and we are working together as a brand to do better moving forward.”. I have decided to step down as Jo Malone's global ambassador. We respect John’s decision and we wish him all the best. “I don’t have time for nonsense”, wrote the actor, in an apparent rejection of the company’s apology on Monday. In 2015, the Chinese version of the poster for Star Wars: The Force Awakens significantly reduced his character’s prominence. “I don’t have time for nonsense. The actor, who won much praise for his uncompromising protests following the death of George Floyd, also spoke about his experiences handling the racist backlash to his casting in the franchise. British cologne company Jo Malone has apologized to “ Star Wars ” actor John Boyega after editing him out of the Chinese version of an award … — Jo Malone London (@JoMaloneLondon) September 14, 2020 The Chinese version, which stars actor Liu Haoran and features no black people, reuses many of the same concepts, including the structure and the horseplay motif. he detailed the lack of nuance afforded to his character. John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. © Copyright 2021 Variety Media, LLC, a subsidiary of Penske Business Media, LLC. @katie_strick. “John is a tremendous artist with great personal vision and direction. John Boyega, the Star Wars actor, has quit his role with the perfume brand Jo Malone after he was cut from the Chinese version of an advert he helped devise. The recast and reshot Chinese version replaced Boyega with local actor Liu Haoran (The “Detective Chinatown” franchise). John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. In 2015, Boyega made global headlines when his image on the China release posters of “Star Wars: Episode VII – The Force Awakens” was reduced in size. John Boyega has resigned from his role as a brand ambassador for British cologne company Jo Malone following the news he was cut out of the Chinese version of a commercial he had conceived. British perfume brand Jo Malone London has issued an apology to John Boyega for dropping an ad he made for them and replacing him with a … LONDON, Sept 15 — British actor John Boyega today said he had stepped down as brand ambassador for fragrance company Jo Malone, after he was replaced in an aftershave advertising campaign in China. He wrote: “Their decision to replace my campaign in China by using my concepts and substituting a local brand ambassador for me, without either my consent or prior notice, was wrong. British cologne company Jo Malone has apologized to “Star Wars” actor John Boyega after editing him out of the Chinese version of an award-winning commercial that he originally conceived, directed and starred in. https://www.dailydot.com/unclick/john-boyega-jo-malone-china-racism Boyega was appointed the male global ambassador for the brand in 2019. 17 September 2020. Star Wars actor John Boyega has announced his decision to step down as an ambassador for British brand Jo Malone London following the revelation … Film star’s move follows perfume company apology for substituting a Chinese actor for him in campaign advert, Last modified on Tue 15 Sep 2020 19.19 BST. John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. “John is a tremendous artist with great personal vision and direction. Perfume company Jo Malone has apologised to the black British star John Boyega for cutting him out of an advert when it was remade for the Chinese market. PA. By . The Hollywood Reporter first reported news of Jo Malone’s apology. It won the Fragrance Foundation Virtual awards 2020 for Best Media Campaign. https://blackgirlnerds.com/john-boyega-moves-on-from-jo-malone-london https://www.ft.com/content/f2770ec4-2eb8-4588-b82c-5254a49dd9a3 https://www.bet.com/.../09/15/john-boyega-british-company-jo-malone.html John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. Jo Malone London has invented a new scent line that is designed to evoke the wild Steppes of Asia, Scarlet Poppy. The Open Reel Boards Rotterdam Competition Title ‘Moss Agate’ (EXCLUSIVE). Jo Malone has hit out at the "disgusting" treatment of Star Wars actor John Boyega by the perfume brand that bears her name. "John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family," wrote the company on Twitter following Boyega's statement. We respect John’s decision and we wish him all the best. Jo Malone did apologise, saying in a statement: “We deeply apologise for what, on our end, was a mistake in the local execution of the John Boyega campaign. John Boyega has resigned from his role as a brand ambassador for British cologne company Jo Malone following the news he was cut out of the Chinese version of a commercial he had conceived. The original commercial, A London Gent, whose narrative Boyega was the driving force behind, shows the actor surrounded by candles on a film set, thinking about his childhood and his family and friends in Peckham. Jo Malone, based in London, responded to the actor’s decision by releasing another statement on Twitter. https://www.ft.com/content/f2770ec4-2eb8-4588-b82c-5254a49dd9a3 PA. By . We respect John’s decision and we wish him all the best. Standing up to corporate giants like Disney and Jo Malone — John Boyega is the hero we all need. "John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family," wrote the company on Twitter following Boyega's statement. Jo Malone has criticised the perfume brand bearing her name for their treatment of the actor John Boyega. Star Wars actor John Boyega has announced his decision to step down as an ambassador for British brand Jo Malone London following the revelation that the company had cut him out of an ad shown in China.. Making the announcement on social media, the actor called the decision to cut him from the campaign without his knowledge "wrong" and one he could not condone. Star Wars' John Boyega has stepped down as Jo Malone's global ambassador.. We press on and strong. The film has since been removed from the Jo Malone website. Jo Malone London, the British perfume and scented candle brand, has issued an apology to John Boyega — who was last year named its first male global ambassador — … Jo Malone's apology on Saturday called the reshot ad "a mistake in the local execution of the John Boyega campaign." Best of Variety. It won The Fragrance Foundation Virtual Awards 2020 for Best Media Campaign. Let's unpack the John Boyega and Jo Malone advert debacle, and how the bait-and-switch is a missed opportunity for a stance against racism. John Boyega Gets Apology From Perfume Brand Jo Malone After Being Cut Out of Chinese Commercial. Home to wild horses and flowers, the vast and extravagant grasslands span areas in Hungary and Ukraine across central Asia to Manchuria in the east. Jo Malone's apology on Saturday called the reshot ad "a mistake in the local execution of the John Boyega campaign." John Boyega is an incredible talent, artist and person and we were proud to … The concept for the film was based on John’s personal experiences and should not have been replicated.”, “While we immediately took action and removed the local version of the campaign, we recognize that this was painful and that offense was caused,” the statement added. John Boyega has stepped down as Jo Malone's global ambassador. “What I would say to Disney is do not bring out a black character, market them to be much more important in the franchise than they are and then have them pushed to the side,” he told GQ. Scenes portray the actor on a white stallion surrounded by pals on BMX bikes on an estate, as well as walking through a local market and dancing in a club. W. We respect John’s decision and we wish him all the best. https://www.buro247.my/.../celebeauty-john-boyega-quits-jo-malone.html However, it does not appear to show Liu in Peckham or to be quite so directly autobiographical. It’s not good. The … Malone is no longer personally associated with the company, having sold it … Katie Strick Feature writer. We are thrilled to announce that our Jo Malone London Gent film featuring @JohnBoyega is the proud winner of The Fragrance Foundation Virtual Awards 2020 for Best Media Campaign. https://deadline.com/2020/09/john-boyega-jo-malone-china-ad-1234576908/#! John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. The film celebrated my personal story – showcasing my home town, including my friends and featuring my family.”. 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"John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. "John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. “What I would say to Disney is do not bring out a Black character, market them to be much more important in the franchise than they are and then have them pushed to the side. Boyega stepped down as a global ambassador for the Jo Malone … The concept for the film was based on John’s personal experiences and should not have been replicated. John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. All the best straight up, ” featured Boyega walking around London ’ s personal experiences and should have... 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