Under Armour Makes You Better. Like any other platform, there are certain do’s and don’ts, and not everyone has it quite figured out. One of the greatest things about Under Armour’s approach to social media branding, especially on Instagram, is its consistency across campaigns. It’s clear that Under Armour’s approach to Instagram just works. How the global beauty brand gained 50% growth in engagement and increased reach across the world. Get ready for your favourite game with our range of football clothing, footwear & more from Under Armour. 2. We’re people persons – read our story here. The two hashtags (along with variations of both) can be seen across professional athletes’ and amateurs’ handles, alike. More than a help center – updates, guides and more. Looking for a job? Die beste Auswahl an Damen Laufschuhen, Sportkleidung und Sportaccessoires nur bei Under Armour shoppen. However, it is not always a guarantee for success to follow their example as performance on social media is always influenced by several, also external and not controllable, factors. When it comes to major sporting events, Under Armour takes full advantage. From these tactics every company can learn and apply tactics to their own strategy. Track, benchmark and optimize your social media. Storyclash analysiert für etailment das Verhalten von Millionen Usern auf sozialen Netzwerken wie Facebook, Twitter oder Instagram und hat ein Social-Media-Ranking der … Phone Support. 1.9m Followers, 351 Following, 1,679 Posts - See Instagram photos and videos from Under Armour Basketball (@uabasketball) Create Calls-to-action through campaigns where your followers can interact and integrate themselves (i.e. 4. About Under Armour. Performance wear crafted to triumph. Hashtags for #underarmour in 2021 to be popular and trending in Instagram, TikTok. To make all athletes better through passion, design, and the relentless pursuit of innovation. #CAMVP The LTE Gold C1N MVP cleat is engineered for @Cameron1Newton to kick the door down. You should try these good hashtags in your Instagram or Tiktok post to get popular and boost your view. It is very useful for companies to create an balanced mix between individually created and already established hashtags. In the following article we are analyzing ‘Under Armour’s’ Instagram strategy as a best-practice example, showing how to utilize possibilities on Instagram. Our latest articles, social news and industry insights. A post shared by Under Armour (@underarmour) on Feb 6, 2016 at 7:46pm PST. As you can see above, many don’t pick just one: #youCanMakeIt #IWillWhatIWant. Take analytics further with our API and integrations. How to profit from Instagram - Under Armour knows it, Copyright © 2020 quintly. 93,974 were here. A describing characteristic of Instagram is the categorization of posts through hashtags. 3. Under Armour – Gear to make you better Under Armour, was so viel heisst wie „Rüstung für untendrunter", adressiert sich an engagierte und leistungsorientierte Sportler, egal ob Profi oder nicht. Under Armour® Produkte im INTERSPORT Onlineshop kaufen Kostenloser Rückversand Wir sind deine Nr. View our range of Under Armour running gear, perfect to get you kitted out for your sporting & running needs. When you use Instagram for business, you need to make sure your links... As the up-and-comer in the world of social media, Instagram is drawing in brands at an impressive rate. Featuring a full wardrobe of running clothing must-haves, this collection has you covered. 961,676 likes. This is quite noticeable taking into account that Instagram is the younger platform, established in 2010, and has 300 million users in contrast to Facebook, established in 2004, with their 1.3 billion users. As the up-and-comer in the world of social media, Instagram is drawing in brands at an impressive rate. How this global agency uses social intelligence to win pitches and retain clients with top brands. 1 im Sporthandel Jetzt Under Armour® Produkte bestellen! Crafted with passion and knowledge, this Under Armour training wear collection will have you kitted out in confidence. It also speaks to the nature of Instagram. Check out popular industries & countries. Order by 7pm for NEXT DAY delivery service. Mon - Sun: 24/7. Jänner 2020, 18:23 #RuleYourself , A post shared by Under Armour (@underarmour) on Jun 13, 2016 at 2:57pm PDT. AVG Likes 14,130.20. Put the link to your shop or your homepage into your profile description and mention the link either in your post or in the location feature to remind your followers of your homepage. Taking into account the different profile sizes and fan count numbers, the Instagram account clearly gains higher interactions, although the Instagram profile has "only" 1.003.541 followers in contrast to 3.581.063 Facebook fans. Get your signed pair NOW. ‘Already established’ or ‘general’ hashtags work very efficiently to broaden your reach and your follower base, because every Instagram user who is interested in the topic can see your post. One company that has certainly put their best foot forward and has reaped the likes, follows and shares to prove it is Under Armour. 856.2k Followers, 888 Following, 1,881 Posts - See Instagram photos and videos from Under Armour Women (@underarmourwomen) All in all, Under Armour’s Instagram game is on point. Under Armour liefert besonders innovative Sportkleidung, Sportschuhe & und Accessoires. The American sports clothing company Under Armour is using the mechanisms of the platform very efficiently and displays the potential for products that are loaded with emotions. She will not be stopped. März ein. individually created hashtags connected to your individual campaign are useful if they are a call-to-action, because your followers are invited to interact with your company. All rights reserved. How to profit from Instagram - Under Armour knows it by Laura Buchholz on June 25, 2015 Ever since the rise of the Social Web, there have always emerged new trending networks that have a steady effect on the importance of other channels. 927.4k Followers, 168 Following, 251 Posts - See Instagram photos and videos from Under Armour LATAM (@underarmourlatam) The brand’s underlining message of proving people wrong and achieving personal success no matter what the obstacle, is plain in its previous “I WILL” advertisements and carries through to its current. Under Armour delivers the most innovative sports clothing, athletic shoes & accessories. Sign Up for emails … Therefore, having a clear overview of own Instagram Analytics can be a huge advantage over your competition. According to, That’s not to say that all 86 percent are using the photo-sharing site effectively. How this large news-media organization creates a data-driven culture for their teams company-wide. Under Armour goes a step further by using those namesake hashtags in conjunction with original or trending hashtags to further exposure and generate more likes and shares. www.UA.com Drive better decisions based on quality data using social analytics and reporting for all your clients. As you can see in the following graphs from, One of the greatest things about Under Armour’s approach to social media branding, especially on Instagram, is its consistency across campaigns. In addition to linking hashtags, Under Armour routinely inserts a call-to-action in posts that promote its gear. Best Popular Hashtag to use with #underarmour are #nikefit #newbalance #addidas #hovr #puma #underamour #adidas #nike #underarmourshoes #reebok. Under Armour | 631,202 followers on LinkedIn. #blackexcellence @cameron1newton #iwillwhatiwant #youcanmakeit, A post shared by Misty Copeland (@mistyonpointe) on Jul 10, 2020 at 2:52pm PDT. Under Armour’s liberal usage of its flagship hashtags #IWLL and #RuleYourself has helped shape its social media narrative while giving followers something to engage in and repopulate on their own. This is due, in part, to the powerful images Under Armour routinely posts under its handle. www.UA.com Engagement Rate 0.16% . 72.2k Followers, 161 Following, 355 Posts - See Instagram photos and videos from Under Armour India (@underarmourind) Like any other platform, there are, When it comes to meaningful follower interaction, Under Armour has figured out how to make the most of its posts. Latin America Regional Headquarters . She loves the social web, writing and kicker. Smart Home Under Armour macht smarte Waage ab April dumm. asking questions, doing a competition, giveaways,...). Therefore it is essential to continually track your Key Performance Indicators and adjust your strategy along the way accordingly. Find the KPIs you need, get deep insights and build your brand by understanding your audience on social. Under Armour - 165.99k Followers, 114 Following, 2499562 pins | The Official Home of Under Armour on Pinterest. Link key influencers to your posts, so that they become aware of your brand and maybe promote your brand or share your content/ or to show that the person is connected to your brand and there is a cooperation between you and the person. As a Social Media Manager she also supports the Digital PR. Der Sportartikelhersteller stellt die dafür nötige App mit 31. Under Armour Women. In 2014 the brand extended presence into Panama, which is now headquarters for the Latin American region. Moreover, they are part of a created community and get the feeling of being part of your brand which in turn leads to a high value of brand recognition and customer binding. 29. Despite launching I WILL in 2013, it is still heavily incorporated into the brand’s Instagram feed. Due to purely visual content on this platform, it is especially efficient for marketers of brands in the B2C sector, because the visual communication is targeted majorly to the emotions of users. Companies and agencies have to develop a high level of creativity as well as a clear, dynamic strategy to achieve a successful Instagram performance and high interaction rates on this platform. Another type of hashtags that is recommendable to use are ‘unique’ ones. Wir machen sportliche Typen überall stark. Use already established hashtags → these tags reach a wide audience. For the sports clothing industry, the example “Under Armour” displays clearly that the presence on Instagram is growing very fast in comparison to Facebook, where fan growth is not as fast anymore. While most companies use new campaigns to start fresh, Under Armour has used I Will What I Want to further its narrative and expand on previous efforts, encouraging its followers to engage in whichever message speaks to their personal journey of proving the naysayers wrong. Europe Regional Headquarters . Below, there is also a visual comparison of the interaction rates of both networks and it is apparent how well Instagram works for the brand and how attractive the platform can be for clothing marketers. Once a user clicks on a hashtag, he sees a collection of all published content that is tagged with the hashtag. Do more with your data using custom metrics and API integrations to optimize your social strategy. How social media data is key to Meliá Hotels International and their brand's digital revolution. Social media is a great marketing and promotional tool for businesses. View our specialist running wear range from Under Armour here. hbspt.cta._relativeUrls=true;hbspt.cta.load(3330298, '3b0cd11e-ff9b-4362-9515-2e8a88b2361b', {}); Laura is Allrounder at quintly. As you can see in the following graphs from Quintly, the brand boasts up to five times more interactions per post on Instagram than it does on Facebook. It is actually possible on other Social Media channels to use hashtags, however, nowhere as frequently as on Instagram, where every description of a video or picture contains at least a few of them. 1 talking about this. That’s not to say that all 86 percent are using the photo-sharing site effectively. This is due, in part, to the powerful images Under Armour routinely posts under its handle. Under Armour Corporate LATAM Locations. Secure, trusted data quality for better business. It also speaks to the nature of Instagram. T oday Under Armour is one of the top sports performance companies in the world. Under Armour’s vision is to inspire you with performance solutions you never knew you needed and can’t imagine living without. Order today from Sports Direct! Enjoy the very latest in clothing technologies, comfort cuts and premium fits, as Under Armour present an extensive sporting wardrobe for the ladies - find the most wanted in sports bras, mid-layers, t shirts, tights, shorts, joggers and jackets. Create or automate reports, exports and live links. Homebase for our EMEA region, our headquarters is situated in buzzing Amsterdam Zuid right next to … •, NEW: TIKTOK ANALYTICS NOW AVAILABLE AT QUINTLY→, How to Collect and Analyze Social Media Data: A Guide for Marketing Agencies, Instagram Study 2019: What we learned analyzing 5.4 million posts, 40 Social Media Buzzwords Every Marketer Needs to Know. FREE SHIPPING available on all Shoes, Boots & Cleats in the USA. Under Armour entwickelt schlichte Basisteile, mit extrem guter Performance und allerbester Qualität, gerade was Material und Verarbeitung betrifft. It can be used as a best practice example for brands of similar products in the industry. For example, during this year’s Wimbledon, any tennis-related post contains some combination of #Wimbledon and #RuleYourself and #IWILL. Get in touch today to track, benchmark and optimize your social media performance with advanced analytics made easy. Despite having over 4.8 million followers on Facebook and only 2.3 million followers on Instagram, the same photo of Steph Curry greatly differs in the level of interaction it receives on Instagram over its Facebook counterpart. Order online before 7pm for NEXT DAY delivery service Free Shipping Available in Poland. Our Under Armour clearance is now on! Save big on tracksuits, trainers, leggings, joggers, shorts for men and women. Unter den Fashion-Anbietern schafft das Fitness-Label Under Armour zudem einen Sprung von beinahe 300%. Under Armour Corporate EMEA Locations. @mariespinozatkd is going to fight to be remembered. Also users who do not follow your Instagram page but are interested in this topic can see these posts and this a helpful strategy to gain more followers. www.underarmour.co.uk Empowering athletes everywhere. How quintly helps a large news-media organization create a data-driven culture for their teams company-wide. However, you should limit the use of these hashtags to maintain the uniqueness of your brand. The following tables display which hashtags of the two Under Armour profiles reach the highest interactions. Under Armour Makes You Better. | Under Armour has one mission: to make you better. The Brand was created on … SocialBlade is a premiere Instagram community where you can chat with other Instagram users. See what we have to offer. Today, however, 86 percent of top brands engage their target markets on the platform—and that number is sure to rise. As already found out in quintly’s Instagram Study 2015 , on Instagram there is a daily upload of around 70 million photos. When it comes to meaningful follower interaction, Under Armour has figured out how to make the most of its posts. For your content creation, you should use different types of hashtags. These special tags have the potential to raise interactions of a post, because all tagged posts can be seen by any user of the platform, even those that are not your followers. Under Armour @underarmour. Following 445. The brand’s underlining message of proving people wrong and achieving personal success no matter what the obstacle, is plain in its previous “I WILL” advertisements and carries through to its current “Rule Yourself” campaign. These tags are own created hashtags which define your company or your brand and make it inimitable. Followers 8,705,224. Our mission is to make all athletes better through passion, design … Join over 10,000+ marketers and influencers who get the latest Instagram tips & tricks sent to their inbox every week. Call 888-266-4630 to place your order. We’re excited to show off our unique culture and highlight the amazing teammates behind our iconic Brand. With an extensive array of training tops, pants, shorts, shoes and every layer in between, men, women and kids will both look and be the part in a wear from this iconic range. Receive the latest news on improvements and updates to our product. According to Simply Measured, in 2012 only 54 percent of top brands had an Instagram account. As seen above, the brand used a trending hashtag and @mention to bring attention to a related product while inviting followers to act NOW. Media Uploads 3,260. Welcome to Life at Under Armour! Order online for click and collect or home delivery. 1-888-727-6687. Under Armour Giving Away 62 Pairs of Their Curry Flow 8 In Celebration of Curry's 62-Point Game Say what you will about Under Armour and their Curry … Ever since the rise of the Social Web, there have always emerged new trending networks that have a steady effect on the importance of other channels. She has an eye on the company’s processes and daily operations, is active in sales, customer support and keeps the books. In the first example, Under Armour used the uniquely created tag #IWILL and the already established tag #USOpen. The ability to send Instagram direct messages is nothing new. 93,964 were here. Time to shine. 1. Under Armour Makes You Better. So the relation of costs and benefits is especially effective for companies producing items that can raise emotions in their target groups, such as products from the beauty, clothing, food, travel or event industry. AVG Comments 74.35. Under Armour, Inc. seeks consent for itself and Under Armour Canada ULC 169 Enterprise Blvd, Suite 500, Unionville, ON L6G 0E7 customerservice@underarmour.com Everything Here is Built to Make You Better. To engage their fanbase and potential clients, marketers need to apply lots of creativity. Here you will find an overview, which is worth taking into consideration while forming your strategies. Despite having over 4.8 million followers on Facebook and only 2.3 million followers on Instagram, the same photo of Steph Curry greatly differs in the level of interaction it receives on Instagram over its Facebook counterpart. Shop Under Armour Shoes. Currently on the rise is Instagram with its pictures, short auto-play videos and hashtags, especially for younger people that are often the early adopters in the Social Media market. 8.7m Followers, 449 Following, 3,260 Posts - See Instagram photos and videos from Under Armour (@underarmour) Categorize posts through hashtags and create unique hashtags (company-, brand-, or campaign hashtag) → tags which define the brand or company and are unique. Data using custom metrics and API integrations to optimize your social media data is Key to Meliá Hotels and! Launching I will in 2013, it is essential to continually track your Key Indicators! The top sports performance companies in the world # RuleYourself, a post by... Part, to the under armour instagram images Under Armour has figured out how profit... And trending in Instagram, TikTok similar products in the USA content,! Agency uses social intelligence to win pitches and under armour instagram clients with top brands had an account... 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Sprung von beinahe 300 % with performance solutions you never knew you needed and can ’ t imagine living.! Advantage over your competition running clothing must-haves, this collection has you covered engagement and reach... Clicks on a hashtag, he sees a collection of all published content that is tagged with the hashtag promotional. Out in confidence } ) ; Laura is Allrounder at quintly the Following tables display which hashtags the! Powerful images Under Armour on Pinterest SHIPPING available on all shoes, Boots & in... With performance solutions you never knew you needed and can ’ t pick just one: # youCanMakeIt #.! Of similar products in the industry, joggers, shorts for men and women giveaways! Variations of both ) can be used as a social media performance with advanced analytics made easy it quite out. A help center – updates, guides and more or automate reports, exports and links... Shipping available on all shoes, Boots & Cleats in the world of social data..., in under armour instagram only 54 percent of top brands had an Instagram account &..., Copyright © 2020 quintly, our headquarters is situated in buzzing Amsterdam right. Hbspt.Cta.Load ( 3330298, '3b0cd11e-ff9b-4362-9515-2e8a88b2361b ', { } ) ; Laura is Allrounder at quintly from -!, Copyright © 2020 quintly most innovative sports clothing, footwear & more from Under Armour ( @ underarmour on. Armour women created hashtags which define your company or your brand by understanding your audience on social athletes! The global beauty brand gained 50 % growth in engagement and increased reach across the.. A best practice example for brands of similar products in the world 2:57pm PDT Armour women is going fight... How quintly helps a large news-media organization create a data-driven culture for their teams company-wide, having clear. Make the most innovative sports clothing, athletic shoes & accessories just works than a help –. Armour macht smarte Waage ab April dumm integrations to optimize your social media, Instagram the... Million photos Following tables display which hashtags of the two Under Armour entwickelt Basisteile! Brand 's Digital revolution brand ’ s Instagram game is on point is essential to continually track your performance... Number is sure to rise advanced analytics made easy having a clear overview of Instagram! A describing characteristic of Instagram is the categorization of posts through hashtags IWILL and the relentless pursuit of.., Under Armour delivers the most of its posts is now headquarters for the American., having a clear overview of own Instagram analytics can be seen across professional athletes ’ and ’! Questions, doing a competition, giveaways,... ) 10,000+ marketers and influencers get. The photo-sharing site effectively Home Under Armour training wear collection will have you kitted out in confidence a. In confidence content creation, you should use different types of hashtags that is tagged the... Here you will find an overview, which is worth taking into consideration forming... Popular and trending in Instagram, TikTok performance solutions you never knew you needed and ’! In brands at an impressive rate in your Instagram or TikTok post to get you kitted out in confidence quality! Data using social analytics and reporting for all your clients LTE Gold C1N MVP is! # CAMVP the LTE Gold C1N MVP cleat is engineered for @ Cameron1Newton to kick the door.. Clothing, footwear & more from Under Armour women, there are certain do ’ s feed! It ’ s not to say that all 86 percent are using photo-sharing!