That’s an excellent analogy. Every marketer has their own style. Awesome post Steve, couldn’t help wondering how useful these tips are, yet they come FREE. Airbnb’s welcome email alleviates anxiety by providing clear guidelines on how things work. With that said, I’d recommend starting with a total of ten emails each month. This welcome email message is super clear and focused. Like you said, this isn’t 100% transferable to blogging, but there’s still a ton I learned from this. I was very eager to revise email marketing properties and I was not able to find this information online. While this welcome email subject line makes it immediately feel like you belong here, the opening statement helps establish the brand as human and caring, with a greater good and purpose. It’s just plain ole email! The welcome email is the most important email brands can send to new subscribers. Now that you know what welcome email mastery entails let’s get to the examples! After that, I’d tweak these messages and send them out a few months later. In fact if you have a Twitter or blog account, I would love if you sent it to the people who follow you. This welcome email is (almost) perfect: It quickly jumps into the … The welcome email is your best shot at converting new subscribers into customers — and longtime readers. It includes clear and focused copy that’s interlaced with beautiful visuals and illustrations. That’s going above and beyond, and that is unique, quality content. I like the presell email because it’s an excellent way to provide value while also recommending something that can change a prospect’s life. This story introduces you to the everyday life of a committed designer who came up with the idea and then had his idea to become something else. I had heard of some of these type of emails but not all of them. Everything else should provide content that solves their problem – Even if they don’t buy anything. Always better to have someone who respects your ideas and is there for the long term. Thanks for all the effort you put into this post – it’s a huge help! Thanks for that , I am glad that you liked it! You have to very quickly, with the fewest words, sentences and paragraphs, highlight why the affiliate should read your email and join your program – tell them clearly what is in it for them. You probably guessed that. 3: Promotion series. They take persuasion to another level by using their ratings [#1 CRM Software] to show off the excellent quality of their product and quickly establish trust and credibility. MoneySavingExpert.com helps ordinary people make better financial decisions.Think of it as financial education for the masses that helps people get more bang for their buck.. Use it sparingly – No more than once a month. I want to take you through some of the best welcome email examples from seven different ecommerce industries, and explain how three brands in each vertical use this tactic to build long-term customer relationships. What’s the most important action for the reader to take next? Would like to know your thoughts on that. Finally, we come to the last email. Try to create an affiliate marketing plan for your business, starting by downloading our examples for references. Glad you liked it Tito. The three types of emails that provide your affiliates the right kind of information and tools are: Welcome emails that teach new affiliates how to succeed with your program; Emails that give information about upcoming promotions Providing free content in each email can also make them tell others to subscribe to your newsletter. A mix of the strategies works but I feel the content email is the money one, separating the pros from the amateurs. Subject line: Kasia, let’s get you designing in Marvel. Finally, there is a lot that goes into email marketing. Spotify – Welcome to Premium; 3.6 6. #5- Introduce Curiosity in Subject Lines– The third thing you’ll notice is my subject lines are designed to tease the reader. I never think about there are certain templates for affiliate emails. Away’s welcome email gives you five strong benefits and reasons to choose their product, reducing anxiety by offering a 100-day trial. Okay, that was a pretty long introduction. If you’ve been online for any period of time, you’ve encountered a version of The Billy Mays. ): 6. Allbirds, the world’s most comfortable shoe brand, creates a special feel that’s visible at every point. A letter of affiliation is a formal letter written to recognize the affiliation between two parties. After all, your emails should always be targeted towards a specific action. Tagged as: Smart affiliate program managers understand the value of free. post provides me that and I am very happy with my additional knowledge that I received today. 1. (If you want to know more about this topic, then I recommend you check out my special report which covers 45 email marketing tips. Invision’s welcome email is all about showing, not telling. For more on this concept, I highly recommend reading my post about the importance of leveraging and recycling your web content. Since you highly recommend it Steve, I think i should jump into it and give it a try. All the elements suit each other for a smooth welcome email. I really do subscribe to always delivering value every time your emails hit subscribers inbox. This welcome email keeps you focused with a minimalistic and clean design. When done well, it even reduces anxiety about using a new product. There’s nothing wrong with pitching products you know help subscribers. Thanks for sharing your tips and have a powerful day! Although this welcome email example is informative, CTAs could be added to each section. Definitely going to read this again and again and yes I do agree with you the Authority Black Book is the best free ebook I’ve ever read. I worked pretty hard on this one. All you have to do is mention this freebie and provide a place to get it. It is like blogging. uses a strong lead magnet (free 10-day beginner course), explains what happens when you want to go beyond the basics of meditation, the primary idea behind it – to provide users with hyper-personalized content. Read our Privacy Policy. The best thing I can offer is screenshots of what I’ve earned lately to prove I’m not making this stuff up:  Account 1 & Account 2. How many people took the step you asked them to take? 21 Best Welcome Email Examples to Engage Customers, Free for 30 days. This is entire message is built around curiosity and teaser copy. We're committed to keeping your information safe. #2- NOT for Blogging– I don’t have a blog in this niche. As for a sample letter, you could Google search for suggestions. According to Wistia, videos up to 2 minutes long get tons of engagement. That makes it 86% more effective than standard newsletters. Then I provide four different benefits a blogger receives by joining this site. Cold email templates work best for helpdesk, live chat, and software. 23 Top Examples of Brilliant Welcome Emails. Sending out ten emails each month, with a mix like you recommended is perfect. For this reason, they might need a little more background about your brand to start trusting you. commercials are annoying, but there’s a reason why they work. (as I said, over 10 hours with all the “email” examples I made from scratch) I hope this is a real “tent post” article and people really do appreciate it and get some great value from it. This is a fantastic in-depth post! This has made a huge difference in my affiliate marketing business. When people have come to “know” you, it doesn’t require a lot of work to promote a product – Especially one with a great sales page. In the above example I describe a freebie called “Authority Black Book.”  This is a great way to promote Blog Success because this guide is probably the best thing I’ve ever read on creating blog traffic. It quickly jumps into the perks you’ll get from the Starbucks Reward program. I’ll leave you with the wise words of everyone’s favourite Detroit online marketing expert on the importance of the welcome emails: But the real purpose of the welcome email is to move users through your onboarding process. . Of course, you’ll want to tweak subject lines and body copy to optimize conversion. . Next, you’re given two practical ways to get started with Mode along with an explanation of the analytics platform and a 2-minute video walkthrough. And Starbucks nailed it, as expected. Wrap up. The welcome email is one of the most important emails you’ll ever send! This welcome email is (almost) perfect: But wait, there’s one thing missing! If you need to write to a company or business in order to become an affiliate of their product or service, you might want to make certain that you have enough content (several posts) and that it is relevant to their product or service. commercials are annoying, but there’s a reason why they work. 76% of people expect to receive a welcome email immediately after subscribing to your list. I appreciate it. #1- I Won’t Reveal My Niche – It’s a long story, but I’m not going to reveal the niche where I use these emails. Not only have you given us the tools, you have shown us how to use them. Also, they have actionable headlines that are short, but to the point. Now let’s dig into NEW insights and what exactly you should do when writing your own with these welcome email examples. They use awards to prove the quality of their products and earn your trust. I feel that apart from your templates, the affiliate marketing email sequence was also very helpful. Highlighting that their customers include well-known brands and experts who are admired for their design and customer experience, helps to establish trust and credibility with the reader quickly. So I urge you to stop what you’re doing right now and pay close attention to this post. Your content should help the reader, while also recommending a product that’ll really fix a problem. Instead of telling you to promote their salespage, many offer a valuable freebie that provides real value to prospect. And right from the start, they demonstrate customer-first approach by talking to travelers about what they needed on the road. In fact, this is hard lesson I learned in the last few years. With this in mind, let’s dive into some of the best welcome email examples. Again, I’d recommend testing this on your own and see what gets the best results. Subject line: You + Grammarly = Ready for Action. Thanks again. Create an authentic and memorable brand identity. Help your team deliver great looking and highly engaging emails to every device without writing a line of code. Hopefully I did a good job of explaining what it takes to create a great series of email messages. Like I said towards the end, you might want to give more content and less salesy stuff if that’s your nature. It’s. I also liked the “Perfect Affiliate Marketing Email Sequence” part. Thank you for sharing this article…I will come back to refer to it from time to time! products. Extremely helpful post! I love all the details and resources that you have given about affiliate emails. I think I have fallen prey to being overly too Ninja before with some of my writing haha. 2. Pro tip: Introduce your team to your users to make your brand more friendly and trustworthy. I even bookmarked it for future reference. Away, the first-class luggage brand uses a welcome email to describe and share their values and authentic passion for travel. They often require their affiliates to login, search around the affiliate dashboard or panel to find the link they need to use in order to get appropriate credit for referring customers. Helloprint stops being anonymous and you know precisely that it’s Mary, Martha, and Danny taking great care of you. I recommend taking your best content and turning it into an autoresponder. Trust me it’s not a great feeling to be accused of being a sleazy marketer. This is how their welcome email begins. I have so much content and experiment with how to send it to my list on a frequent basis. That’s it. I know all this information will be truly useful only if put into practice. . This is going to be a very detailed post – Filled with important lessons I’ve learned in the last four years. They bet on social proof, and they have good reasons to do it because it reduces anxiety and quickly builds trust. A full day’s work. I am inviting you to join our affiliate partner program. We’ve collected 12 examples of great welcome emails from companies both large and small. Email marketing has become a cutthroat game. I use CAPS on some words. Asana’s welcome email design aligns with their product, which is great for their overall brand recognition. So I’m really excited to reveal the six types of affiliate emails that have produced this result. After that, the drop-off in engagement is significant, so it’s worth ensuring your videos are short and packed with value to keep your viewers engaged. Nothing else! All I have to do is introduce it and link to the squeeze page. Really like the informations you gave here. Poor or non-existent welcome emails lead to low engagement and a consistently high number of unsubscribes. A creative welcome email design by Moo grabs your attention with a fun picture and a fresh color combination: green, blue and yellow. The reminder email isn’t exactly a welcome email, but it’s an important follow-up to make if your initial welcome email didn’t inspire any action. Done correctly, this message brings in a lot of money. It is a course in itself. This man was a pioneer when it came to infomercials and Made for T.V. So if I gave specifics, I risk having what I teach used against me. The long sales email is named “The Billy Mays” because it’s a benefit driven sales pitch that explains what a reader receives if he or she makes an affiliate purchase. Like I always say, Action is the Master Key to Success. Together, all these elements make for an authentic and memorable brand identity. Karen Millen – Five reasons we know you’ll love us; 3.3 3. Wow! Super breakdown here, very in depth. The short sales email is nicknamed “The Ninja” because it’s like a having an assassin creep into a subscriber’s inbox. Fueled with a passion for design and creativity, this welcome email will surely win the hearts of creators, artistic souls, and tastemakers with its authentic feel. . If you’re only sending emails that make money, you will lose in the end. If you have an active blog, I recommend using LESS sponsor/presell emails and MORE content emails. MOO makes great designs and print for customers worldwide, reinforced with this beautiful, creative welcome email. Yes, this is an affiliate link. Simple and actionable. But I also included a quick blurb that promotes the Blog Success site. I included this name token to show how an email should be structured. 11 Welcome Email Template Examples That Grow Sales From Day 1. I am [your name] from [your company name]. The rest is handled by the good folks at Blog Success. So today, I’ve decide to pull back the curtain and break down SIX email prototypes I regularly send to my affiliate marketing list. The best welcome email examples from around the web; Using these tips and examples, you’ll be on your way to creating highly nurturing and effective welcome emails for your subscribers and customers. So when I review the best welcome email examples, it’s my job to cover Starbucks. MARIE FORLEO TAKE AWAY: Writing Style In the above example I give some background on my experiences with Blog Success. Affiliate Marketing, A good affiliate list is built around a lot of quality content. In my opinion, different techniques should be used when you have subscribers who are also readers of a blog. 3.1 1. After that, the site owner will follow-up with a prospect and sell them on the benefit of purchasing a product. Starbucks is well-known for its creative marketing communication. Welcome to the Team! This woman has made an empire out of her daytime talk show. You mentioned tweaking emails and then sending them out again after a few months – I was wondering if that doesn’t seem to deter people on your list because they’re seeing virtually the same content multiple times. What a truly amazing post for bloggers and marketers, Steve! An email marketing sequence is an art, not a science. Pro tip: Develop a friendly consistent tone-of-voice across all your communications to make your brand engaging and memorable. Ninjas are efficient. Evernote’s welcome email is short but gets all the right points across, telling you why it exists, how it will help you, and a clear CTA. IKEA sends a welcome message that engages the customer in more than one way. Starbucks – We’re glad you are here; 3.7 7. A lot of SEO “gurus” out there say blogging is essential because of the extra link-power it can give your site. Really appreciate the share. Pro tip: The 1-2-3 formula is great for welcome emails as it makes it simple for readers to digest. This welcome email lines up with the company’s brand image and inspires you to the next trip. First thing’s first, welcome new subscribers and say “thank you” for opting in to receive your emails. Next, they share an explainer video that shows everything you need to know about the product. 5 Welcome Email Templates 1. 3 25 Amazing Welcome Email Design Examples & Inspiration. Tattly – YAY! Use clear value propositions and wrap your welcome email content around them. What amazes me most is her book recommendations. But I named the freebie email, “The Matthew Lesko” because it’s all about giving away free stuff. Commercial” because it gives a slight interruption of a great email. The reason I do it this way is because this is what’s worked for me with email marketing. They know exactly how to use online channels to make you fall in love with their personality. Thanks for all the effort that went into assembling this. This email isn’t perfect, but it’s written in my own words. A well-designed welcome email hits these three notes: Ninjas are quick. No doubt about it. “Let’s get sleepy” is a hilarious CTA that aligns with the copy, implies action and it’s always great to see something fresh! So you should use caution when implementing these techniques with a blog. Honestly, I had no idea who Matthew Lesko was at first, but then I looked him up on Wikipedia and that jogged the memory . 1. The first thing to catch my attention in Ugmonk’s welcome email is its form. encourages you to hit the road. If it’s in middle of an awesome program, it’ll attract the eyeballs of many viewers. Also, the narrative makes Away’s luggage feel thoughtful and bulletproof. The first step is to build trust by only giving quality info, THEN link only good products (at least products that YOU believe in, since everyone will not agree on, “good”) so that people will further know they can trust. Yes, even more important than all the broadcast, targeted and triggered messages combined. Introduce your personality and ensure it’s consistent with your brand tone-of-voice. In addition, I’ve carefully woven in three recommendations for the Blog Success program. A welcome email is sent immediately to thank your subscriber, introduce yourself, provide a call to action AND give the legally required mailing address. One last thing before we review these six affiliate emails…, In this tutorial, I’ve included an example of each type of email message. I just read a note regarding that. I have received tons of emails from other marketers and not aware they are using the same pattern in each email. How to use it to improve productivity efficiently. Then, there’s one point that I was a little skeptical about. It’s my hope that it’ll provide a decent reference for affiliate marketing. The conversation opens with a simple, yet powerful statement: This works to convey Medium’s central idea from the start. The last thing you want to do is alienate a reader after all. Email Marketing. I’ll admit it…I love Oprah Winfrey. It brings to my mind the idea of #vanlife, which is in fashion recently. Personalize your welcome email to deliver content your users will value. Why fix what ain’t broke? Ello’s welcome email aligns perfectly with the rest of their branding; a unique typeface, lots of white space and minimal copy. Make your welcome email simple, clean and visual. A welcome message can be as simple as a single incentive or focus on more lead-nurturing messages, giving us the famous onboarding experience!. Make sure to press the right buttons and inspire your user’s imagination. Turo’s visuals and content flow smoothly together and compliment each other. And I definitely use more of salesy type of copy. Simply trying to Sell, sell, sell may get you a few more sales up front, but in the long run people are getting more savvy and angry at these tactics. Hopefully the examples work for people and NOT seem like I’m trying to make a fast buck, which what I worried about with this post. You’ve done a great job at bringing out all this content for us. If implemented on a targeted niche list, these affiliate emails will make you money. Cult Beauty – Welcome to the cult; 3.4 4. Really love it especially when you give each different type of sales email a different name. Especially if you’re sending them links to GOOD content that doesn’t have a sales pitch. On the other hand, I advise you to use the ninja on rare occasions. Every niche will react differently to your marketing techniques. Great job! Well-said! And they’ll typically follow your recommendations if you consistently talk about great resources. Just send lots of freebies and a list will stay fiercely loyal to your brand. The easiest way to do so is by. Access to their Affiliate Dashboard or panel. 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